Loaf Gourmet Eats, renowned for offering delicious and nutritious food options, has two locations in central London. They required a responsive website to provide a convenient way for customers to order lunch. 

The website’s goal is to allow customers to schedule orders for specific times, choose between collection or delivery and customise their meals to meet their nutritional requirements. Target users include busy executives, students, commuters and anyone looking to order quickly and efficiently.

Initial user research is based on the same principles as the app design, I also carried out further usability studies with to iterate on.